One idea that might work is a regularly updated Brickforge feed.
Brickforge has a feed right now, but it doesn't get updated very often. I subscribe to several Lego feeds. Most of them get updated daily, some of them even more than once a day. This brings a lot of life to the sites!
This is a very easy way to get fans updated with news, forum activities, specials, etc. It is also easy for fans, as they can just check their feeds and decide from there if they want to join the action.
In the mornings I just check my list of feeds, and check all of those that have an update. From there I see which news item I want to hear more about and what discussion I want to join. It is a very dynamic way to keep fans updated without them having to go from website to website and having to browse forums or blogs for the latest news. It is so much faster!
For Brickforge this would be really easy to do. There is so much to update on!
New products, pictures of how fans use Brickforge products, and highlights from forum discussion. Each news item just needs a line of what it is about with a link to the forum post, or picture, or whatever.
FBTB, The Brickshow, The Brothers Brick, The Ugly Ducklink, and Toys N Bricks all have excellent feeds. And as I said; Bricforge has one too, but it is not being utilized to its full potential.
Just a thought...