I just thought to make a suggestion here about the BF store;
This is just based on my experience, but I thought there may be more shoppers than just me who ran into the same challenges.
I like the BF store. It is clean and well organized. My only challenge is with the names!
When I look under Categories for the list of items available, I always forget which one is the "Officcer Plume" and which one is the "Commander Crest". I have to click on and look at both to remember.
And not to speak of the weapons! I really appreciate reading about the names and histories of the different weapons once I already clicked on the name.
I can impress my friends with knowing the names of all those different swords and their history. Yeah, a Kopesh is like this and a Falcata is like that, and they are both different from a Gladius that is like that.
But the fact of the matter is that these are not common words that people know (unless they are history buffs), and when I'm just looking to purchase something, I like to quickly find things without wondering about the names and what they mean.
Anyone else ran into this?
Internet marketing gurus say if a customer has to click just once more then necessary, or if they find a site just a bit too cumbersome, 50% or more of them leave the store. (Yeah, not much patience these days.)
So, my suggestion would be to either use easier and more common sounding names, or to have tiny thumbnails next to the list of items for quick visual reference.
What do you guys think?