True, but I like Brickforge for their cheap prices. The stores you've listed sell theirs a bit overpriced. I like Brickforge because their prices are actually worth it, and not underpriced either. I would 100% support Brickforge releasing some Star Wars themed custom pieces. Just my 2 cents.
Arealight isn't overpriced, I can tell you that. It just makes up for the shipping, considering he ships overseas from Asia. And when comparing his international shipping with BF's, BF is more.
Say I live in Canada. I order a helmet from BF. It costs $1.50 with $5.96 as shipping. That is a total of $7.46. Now if I bought a helmet from Arealight, it would be $2.50 with $5.00 as shipping. That is a total of $7.50. Now here is where it gets interesting. BF has a minimum amount to buy in order place an order, and that is $10. That means if I want that helmet from BF, I'd have to tack $2.50 worth of items to my cart. Arealight does not have minimum requirement, so I'd still be spending $7.50.
Plus you have to take into consideration that it isn't cheap to make custom stuff, especially when it is done by hand (talking about eclipsegrafx). This is the one thing that most people seem to not realize.
Also interesting how you said BF is cheap, since apparently people think it is pricey itself. Of course then again, it is these same people that generally get crap for free from "other" guys. :P